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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue 169
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4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? Tapping into activity data can help you identify upsell and cross-sell opportunities by telling you when customers express an interest in a product. Email, even sales and marketing email, isn’t dead.

Revenue 189
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Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Higher Logic

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing. If your products require a significant investment, then it’s likely putting customers off from buying more.

Revenue 159
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Association Brain Food: 1.5.24

Reid All About it

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. I’m happy to feature it as long as it’s not too product-centric. Hot association topics.

Revenue 277
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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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Association Brain Food: 1.12.24

Reid All About it

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. But the question is: what kind? More info/register.

LMS 266
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Association Brain Food: 9.22.23

Reid All About it

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. I’m happy to feature it as long as it’s not too product-centric. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. More info/register. 1 CAE credit.

LMS 266